[Webinar]

How to build a content management strategy for today's needs

Wednesday, June 7, 2017

9:00 A.M. Pacific | 12:00 P.M. Eastern



Content is a core element of digital business. Companies must create, secure, manage, and collaborate upon content with both internal and external participants. But traditional Enterprise Content Management (ECM) technology is costly and dated while Enterprise File Share & Sync (EFSS) is limited in functionality. The result? Too many content repositories, leading to silos and broken communication. Companies need a better way to work!

Join us, as we chat with Cheryl McKinnon, our featured speaker from Forrester Research, to learn how to make the most of your content investment and drive innovation through IT.


Key takeaways:

  • 5 leading trends shaping the market
  • New capabilities to consider for content management vendors
  • Use cases outlining how today's innovative companies manage their content
  • Recommended tactics to accelerate your digital transformation



Speakers:
Cheryl McKinnon
Principal Analyst, Forrester Research
Cheryl covers the trends, challenges, and recommended practices for managing enterprise content. Her focus is delivering research and advisory services into areas including enterprise content management (ECM), content archiving, enterprise file-sync and file-share, document-centric collaboration, life-cycle management, information governance, and eDiscovery.


Rand Wacker
VP and Head of Product Marketing, Box
Before joining Product Marketing, Rand led Enterprise product management at Box for three years, building many of their advanced collaboration, content management, and security capabilities. Prior to Box, Rand held product management, marketing, and engineering roles at Cisco, IronPort, Amazon, and others. Rand has a BS in Electrical Engineering and Computer Science from the University of California, Berkeley and an MBA from the Haas School of Business, also at Berkeley.